Uni Watch – The Obsessive Study of Athletic Aesthetics

Will Rogers famous quote “You never get a second chance to make a good first impression” most definitely applies to sports and sports uniforms. Clothing can be a powerful tool and how we dress directly effects our treatment is the absolute truth. From fabrics, colors, patterns to number and letter fonts, the uniforms worn need to immediately instill confidence in the wearer and impart fear in opponents.

If examining these ideas further appeals to you, David Hamilton pointed out to me a fascinating “obsessive & excruciating” (their description) website called Uni Watch that takes a look at current day sport uniforms. From Adidas new contribution’s to March Madness all the way to Olympic figure skater costumes…check out the informative and opinionated site here.


Tagged: , , by Stephen